What is SEO?

What does SEO stand for?

SEO is short for Search engine Optimization.

So what is Search Engine Optimization?

Search engine optimization is a variety of tasks or processes that improve your website's position or ranking on the search engines.

When someone types a search into a search engine such as Google or MSN, the search engines use complicated algorithms to decide which websites they show in which order.

We believe that there are around 200 rankings factors that are used to calculate this.

These factors include things such as the quality of the content on the website, the structure of the website, how many good relevant and quality backlinks point to the website.

Why is SEO important?

If your website has no SEO applied to it then it is likely not to rank high for the services or products that you sell and the further down the search engines your website ranks the less clicks it is likely to get.

There are some really easy tasks that you can do to improve your SEO. These include optimising your meta tags and image tags for the most relevant keywords for that page.

If done properly SEO can be one of the most cost effective ways of marketing your website. The return on investment from SEO can be huge if you get high rankings on the search engines for the right keywords. From our experience the website at position 1 on a search engine will get on average around 30% of the clicks. Bearing in mind that there are 10 listings for people to choose from and various other things on the page such as adverts, maybe shopping results or image results this is very high.

Check out Lojix' affordable SEO packages if you need help with your SEO.