Introduction to Lead Generation
Everybody hates a cold caller; that is something we all have in common.
Having potential customers ring you rather than you having to try calling them has to be good, yes?
This is where Lead Generation comes in.
Lead generation is not about harassment it’s about positioning your business so that people find your website and come to you. So basically marketing your website for what people are searching for on the internet.
That is where we come in, with tailor made packages of affordable organic SEO solutions, Pay per click campaign management, digital PR and content marketing all working together to ensure your website gets the online presence required to increase your sales \ leads.
To the layperson, if you say you can create lead generation content for their website, they may baulk at the coldness of the terminology, which really doesn’t do the work justice. If, rather, you say something along the lines of,
"Our role involves finding unusual and innovative ways to attract people to your business. We aim to offer enough sweeteners to pique their interest and get your brand into their consciousness.”
That is the crux of lead generation and should ring truer with those it can help. It is essentially the equivalent of old school sales-person patter for the online generation. It is a way of setting people on a path that will see them inevitably ending up a consumer of a certain product or service. Lead generation lays down a one-way street to your tills or offices, but there are pitfalls and as with anything there are good and bad lead generation specialists.
Our lead generation services uses a combination of SEO, digital PR, Content Marketing and PPC to drive targeted visits to your website.
The aim of the lead generation game is taking control of your marketing and channelling it in a direction that doesn’t see hours and hours wasted on people who really have no intention of using your product. Being able to convert ready-to-buy prospects before your competitors even get the chance to make contact should be enough to convince even the thriftiest of companies that online lead generation need be an obligatory part of their marketing campaign.