You can lead a horse to water, but you can’t make it drink and although this is somewhat of a cliché, it does apply in many ways to selling in the wide world of the internet business community. Many sales lead generation ideas can fall at the last fence, in other words, making the lead a definite…
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Beginners Guide to Google Webmaster Tools
Firstly for anyone that doesn’t know what Google webmaster tools (GWMT) is it is a free toolset provided by Google that allows you to see what Google thinks of your website and allows you to communicate with Google albeit via automated systems. There are many statistics available through the use of GWMT that will help…
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Ranking Factors for Local SEO
Most small to medium sized businesses can be classified in one way or another as a ‘local business’. Many businesses erroneously assume that the need for digital marketing on a local level is eradicated by local advertisements, word of mouth or simply footfall and efficient signage. The truth of the matter is that you can…
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Essential tips for B2B marketing success
With digital marketing and social media changing on a virtual daily basis, it can sometimes be difficult to keep up with recent trends and new ways of connecting with potential clients. This is truly an age of digital selling, with every aspect of sales and marketing done online and virtually nothing done in person. Although it can be difficult to…
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Drive traffic, generate leads and sales and increase ROI
No more nonsense Search engines are getting more and more intelligent year on year and gone are the days when website managers could get away with churning out content stuffed with keywords to an extent that the articles themselves were unreadable. It’s all about the reader We will provide content that stimulates the reader while…
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Quick Start Guide to Online Lead Generation
There is simply no overstating the significance of online lead generation for all companies looking to enhance their B2B strategy. Nobody likes a company who relies on bullying potential customers and those who would have no intention of becoming a potential customer through a bombardment of telemarketing calls. Without garnering intelligent leads a company can…
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How will GDPR affect my website?
Unless you’ve been in hiding from tech talk, the chances are that you will have heard the acronym GDPR being bandied about in hushed tones and almost certainly with anxious looks from website owners. And yet the chances are equally high that you are none the wiser as to just what GDPR actually is and…
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How to Redesign a new Website and keep SEO
Spring cleaning is not restricted to the home. The virtual world needs it as much as the tangible, physical one. It is all too easy to become comfortable with your existing website, as humans are, in essence, creatures of habit and like an old armchair, we can become attached to a website, no matter how…
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Why Your Traffic Dropped after a Website Redesign
Designing a new website is a fantastic idea and you could sit in front of your computer marvelling at what a fine job the design team and you have done to get everything looking so shiny and new. It could be brim-full of spectacularly simple but effective calls to action, as smooth and readable as…
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Online Digital PR – The Basics
What is the idea of Digital PR? Digital PR and digital marketing agencies focus on the online visibility of their clients’ businesses. This involves understanding Google and other search engines. This means keeping up with the ever-shifting rules of engagement in the game, because what counted as a good Digital PR strategy five years ago…
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SEO Tools for Beginners
The importance of SEO (Search Engine Optimization) can no longer be ignored – even at a basic level. The good news is that in what can be a tricky field to negotiate there are many excellent tools, many of which are vying for your attention as an attractive entry level proposition. You will have the…
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What marketing trends can we expect in 2017?
We believe that lead generation strategies will continue to gather momentum in 2017 and companies such as Lead Forensics who are the leading lead generation software company on the market will continue to grow at a rapid pace. But what else can we expect in 2017, in terms of the finer details in the approach…
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Five Lead Generation Strategies
Striving to reach a target audience is one of the key tasks any business must confront. The world is a vast place and there are millions, if not billions of walking, talking potential leads waiting to be found. Of course, the trick is finding as many of them as possible without expending prohibitively large sums…
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Does Bounce Rate Affect Rankings
Before I go into whether I believe bounce rates affect your rankings on the search engines let me give a brief explanation about what a bounce rate is. For people who are familiar with this you can skip the next paragraph if you wish. What is Bounce Rate A bounce rate is when someone visits…
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Boost Your Online Marketing by Using These Apps
Social media marketing has become one of the most useful tools for businesses that are looking to increase their customer base. With most business people using social sites like Twitter, Instagram, Google+ and Facebook, it's important to try some new apps that will help you have an advantage over your competitors. The following is a…
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