What is the idea of Digital PR? Digital PR and digital marketing agencies focus on the online visibility of their clients’ businesses. This involves understanding Google and other search engines. This means keeping up with the ever-shifting rules of engagement in the game, because what counted as a good Digital PR strategy five years ago…
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SEO Tools for Beginners
The importance of SEO (Search Engine Optimization) can no longer be ignored – even at a basic level. The good news is that in what can be a tricky field to negotiate there are many excellent tools, many of which are vying for your attention as an attractive entry level proposition. You will have the…
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What marketing trends can we expect in 2017?
We believe that lead generation strategies will continue to gather momentum in 2017 and companies such as Lead Forensics who are the leading lead generation software company on the market will continue to grow at a rapid pace. But what else can we expect in 2017, in terms of the finer details in the approach…
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Five Lead Generation Strategies
Striving to reach a target audience is one of the key tasks any business must confront. The world is a vast place and there are millions, if not billions of walking, talking potential leads waiting to be found. Of course, the trick is finding as many of them as possible without expending prohibitively large sums of…
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Does Bounce Rate Affect Rankings
Before I go into whether I believe bounce rates affect your rankings on the search engines let me give a brief explanation about what a bounce rate is. For people who are familiar with this you can skip the next paragraph if you wish. What is Bounce Rate A bounce rate is when someone visits…
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Boost Your Online Marketing by Using These Apps
Social media marketing has become one of the most useful tools for businesses that are looking to increase their customer base. With most business people using social sites like Twitter, Instagram, Google+ and Facebook, it's important to try some new apps that will help you have an advantage over your competitors. The following is a…
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Why You Should Be Using Google Search Console
You might know Google Search Console, or GSC, by its former name Google Webmaster Tools. Essentially GSC is a combination of Google SEO tools and reporting services (more…)
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SEO Tools You Need to Succeed
The world of SEO (Search Engine Optimization) tools can be a difficult one to navigate, with many competing tools of varying quality all competing for attention. SEO tool creation has increasingly become a crowded niche, (more…)
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5 Reasons you need Professional SEO
If you’ve got a commercial website and you aren’t using search engine optimisation services, you could be missing out on important business and harming your chances of success. (more…)
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4 Great SEO Tips for Better Local Search Results
August of 2015 saw Google make its most impactful change to the way local search results function. The main shift was from Google showing 7 results when searching for local premises (more…)
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10 Website Design Mistakes that will hurt your SEO
The changing world of web design The worlds of web design and online marketing are both notable for their constant flux and volatility. They are not professions that one can simply relax into, (more…)
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5 Ways to Boost Sales from your Ecommerce Website
So you thought all you had to do was to get a website and you would immediately start selling online! Actually these days it isn’t difficult to either set up your own website using Wordpress and an ecommerce plugin such as Woocommerce or (more…)
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16 Clever Lead Generation Tips for Your Small Business
What do we mean by lead generation? Before leaping into our impressive list of lead generation tips it is imperative that we’re all on the same page as to the definition of a ‘lead’. Every ‘lead’ is actually an individual at a company that has expressed an interest into the services and products offered by…
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Content Marketing Tips for Your Website
To get to the root of how all small and medium businesses should approach their content marketing online it is first necessary to honestly answer this question. (more…)
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Importance of Position 1 in Google’s Rankings
As the infographic below shows, the importance of page ranking with regard to achieved share of traffic cannot be overstated, especially looking at the value of ‘position 1’ compared to ‘position 2’. (more…)
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