Digital PR is a mechanism used by web managers and PR agencies for stimulating the online visibility of a company. This is achieved via a number of strategies, a range of which we shall outline below. The objective is to gain high quality backlinks from other sites and publications as well as excellent peer and…
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Were you affected by the latest Google Core Update?
As far as updates go, Google’s May Core Update was a leviathan! Mordy Oberstein from RankRanger described it as “an absolute monster.” The update itself was initiated on May the 4th, a day also known for being ‘May the Fourth Be with you” day for Star Wars fans. Tech workers will have been keeping their…
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What are Googles latest Link Building Guidelines & how do they affect SEO
It’s been a busy year for SEO and Google has turned up the heat with some brand new rules in terms of link building best practice. No longer is it as simple as links belonging to the two traditional binary dofollow or nofollow categories. There are now 2 new extra backlink types that will have…
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Why is SEO so Important
It may strike you as an inappropriate time to begin to think about overhauling your website or online presence and indeed some of your working practice when it comes to your web management, in the midst of a global health and economic crisis the likes of which we’ve never seen before. However, with Covid-19 having…
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5 Benefits of Search Engine Optimisation
Search Engine Optimisation (SEO) is a term that will be familiar to all website managers and many working in the field of IT, but may perhaps have escaped some small business owners, who really would benefit from having a grasp of the concept and just what it can bring to the success of their website…
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How Digital PR can help your Brand
So, you’re looking for fresh, innovative ways to boost awareness of your brand and have stumbled across the idea of using digital PR but don’t want to commit before fully understanding just how digital PR can boost your brand. You’ve come to the right place. An introduction to the concept of digital PR Digital PR…
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A beginner’s guide to Google Search Console
Google Search Console (GSC) is an excellent free tool that helps users improve the performance of their website across search engines. Through the mechanisms of GSC users will be able to gauge the efficacy of their website and highlight areas for improvement. It is pretty straightforward to use and is regularly updated to streamline performance.…
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Business Cost Cutting Ideas for 2019
How and when exactly Brexit happens is still up in the air, but with greater uncertainty comes greater caution in most markets, with many people keeping their money in their bank accounts and pockets anticipating and preparing for the worst. It stands to very good reason, therefore that UK businesses should plan in a similar…
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5 lead generation tips to boost your B2B marketing
Lead Generation software is making a huge difference to the sales and services take-up of small businesses all over the world but there are some tips which, if followed, can make a bigger difference still. Ever since the internet became an integral part of the advertising budget of so many firms, the goalposts have been…
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How to do an SEO Audit
It would be entirely reasonable to assume that an SEO audit is something that requires the contracting of a team of über nerds, able to speak to computers a la Doctor Doolittle with the animals. Of course, should your resources permit it, getting expert help is never a bad idea, but with some simple guidance…
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Sales Lead Generation
You can lead a horse to water, but you can’t make it drink and although this is somewhat of a cliché, it does apply in many ways to selling in the wide world of the internet business community. Many sales lead generation ideas can fall at the last fence, in other words, making the lead a definite…
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Beginners Guide to Google Webmaster Tools
Firstly for anyone that doesn’t know what Google webmaster tools (GWMT) is it is a free toolset provided by Google that allows you to see what Google thinks of your website and allows you to communicate with Google albeit via automated systems. There are many statistics available through the use of GWMT that will help…
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Ranking Factors for Local SEO
Most small to medium sized businesses can be classified in one way or another as a ‘local business’. Many businesses erroneously assume that the need for digital marketing on a local level is eradicated by local advertisements, word of mouth or simply footfall and efficient signage. The truth of the matter is that you can…
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Essential tips for B2B marketing success
With digital marketing and social media changing on a virtual daily basis, it can sometimes be difficult to keep up with recent trends and new ways of connecting with potential clients. This is truly an age of digital selling, with every aspect of sales and marketing done online and virtually nothing done in person. Although it can be difficult to…
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Drive traffic, generate leads and sales and increase ROI
No more nonsense Search engines are getting more and more intelligent year on year and gone are the days when website managers could get away with churning out content stuffed with keywords to an extent that the articles themselves were unreadable. It’s all about the reader We will provide content that stimulates the reader while…
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