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What marketing trends can we expect in 2017?

We believe that lead generation strategies will continue to gather momentum in 2017 and companies such as Lead Forensics who are the leading lead generation software company on the market will continue to grow at a rapid pace. But what else can we expect in 2017, in terms of the finer details in the approach…
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Five Lead Generation Strategies

Striving to reach a target audience is one of the key tasks any business must confront. The world is a vast place and there are millions, if not billions of walking, talking potential leads waiting to be found. Of course, the trick is finding as many of them as possible without expending prohibitively large sums of…
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Does Bounce Rate Affect Rankings

Before I go into whether I believe bounce rates affect your rankings on the search engines let me give a brief explanation about what a bounce rate is. For people who are familiar with this you can skip the next paragraph if you wish. What is Bounce Rate A bounce rate is when someone visits…
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Boost Your Online Marketing by Using These Apps

Social media marketing has become one of the most useful tools for businesses that are looking to increase their customer base. With most business people using social sites like Twitter, Instagram, Google+ and Facebook, it's important to try some new apps that will help you have an advantage over your competitors. The following is a…
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SEO Tools You Need to Succeed

The world of SEO (Search Engine Optimization) tools can be a difficult one to navigate, with many competing tools of varying quality all competing for attention. SEO tool creation has increasingly become a crowded niche, (more…)
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5 Reasons you need Professional SEO

If you’ve got a commercial website and you aren’t using search engine optimisation services, you could be missing out on important business and harming your chances of success. (more…)
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5 Ways to Boost Sales from your Ecommerce Website

So you thought all you had to do was to get a website and you would immediately start selling online! Actually these days it isn’t difficult to either set up your own website using Wordpress and an ecommerce plugin such as Woocommerce or (more…)
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16 Clever Lead Generation Tips for Your Small Business

What do we mean by lead generation? Before leaping into our impressive list of lead generation tips it is imperative that we’re all on the same page as to the definition of a ‘lead’. Every ‘lead’ is actually an individual at a company that has expressed an interest into the services and products offered by…
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Content, Content, Content!

Content and website population presents one heck of a conundrum to all and sundry because the days of stuffing content full of key words and hoping for a ranking boost are (thankfully) a distant memory. (more…)
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