What is SEO?

What does SEO stand for? SEO is a commonly used acronym for Search Engine Optimisation and it refers to the art of honing a website or pages thereof so that they have a greater chance of featuring prominently in organic (i.e. non-paid) search engine results. The art...

Google Ranking Factors and SEO

SEO, or search engine optimisation for anyone that doesn’t know what it stands for, is the process of giving the search engines the necessary information they require to allow them to rank your site for various keywords. Read our past, present and...

Technical SEO

What is Technical SEO? Technical SEO generally refers to optimising your website for crawling and indexing. These are more advanced techniques to basic SEO factors such as meta tag optimisation, image tags and content creation. What is Crawling? A search engine will...

Are You Wasting Money on Google Ads

The chances are that if you are involved in any substantial online marketing you will have come across and probably taken advantage of the incredibly useful phenomenon known as Google Ads. As a digital advertiser you will also be incredibly well versed on...

Beginners Guide to Online Marketing

Introduction The following is a guide that addresses the fundamental truths of online marketing as well as offering some guidance as to how to get started with your own online marketing strategy. There can be no overstating the importance of understanding how online...