Pay Per Click or PPC advertising is all about advertising on a search engine where you pay each time someone clicks on your advert.
Google and Bing are two of the more popular companies offering this service.
PPC is a quick way to get your website in front of your target audience. Getting a page one presence on the organic search results can take months and even years but with PPC your advert can literally be on page one within hours.
If you’re looking for a fast and effective way to get to the top of the search engine listings then Google Adwords could be the right choice for you. We offer extensive services designing and implementing Google Adwords campaigns for all types of business so get in touch today to find out more about the services we provide or to get a quite.
Adwords is a fantastic service offered by Google that allows you to get your site listed at the top of search pages. To advertise your site using this system you bid on advertising space using a quality system.
On a Google search page you will find 10 adverts placed on the right hand side of the page and as many as 3 adverts above the organic search listings. These ads are difficult to spot as they’re only distinguished by a pale pink background. If you want the best results from Google Adwords then this is the best place to get your listing.
When an internet user clicks on your ad, you pay Google a fee, the amount of which depends on a number of factors.
How the Position of your Ad is Chosen
Google uses a scoring system which takes into account the amount you are willing to pay each time someone clicks on your advert. In addition the quality of your ad and the relevance of the page that it takes users to are also considered.
At Lojix we can guide you through the process of enlisting Google Adwords and recommend the right budget and package for your business, so you don’t end up spending more than you need to on advertising.
Once your Adwords campaign is in place we’ll continually monitor its success and make changes and updates as necessary to ensure your ads have the widest possible reach and attract potential clients to your site.
Do I need Google Adwords?
In terms of search engine optimisation, if you want to give yourself the best possible chance of success then it’s a good idea to implement a mix of Google Adwords and organic SEO. Getting to the top of organic search results can take a long time but once you get there you won’t need to pay Google each time someone clicks on your listing. When you opt for Adwords you can get to the top of Google very quickly but you’ll have to keep paying in order to stay at the top.
At Lojix we believe that if you want your site to rank highly on Google and attract the widest possible market it’s a good idea to include both Adwords and organic link building within your SEO package.