If you’ve got a commercial website and you aren’t using search engine optimisation services, you could be missing out on important business and harming your chances of success. Take a look at these five reasons why professional SEO services are essential for small and large business websites.
What is SEO?
In order for a commercial website to succeed it needs to rank highly in search engine listings so that people looking for products or services can easily find the site. SEO or Search Engine Optimisation utilises a number of methods to improve the search engine rankings of websites and increase the number of visitors, which in turn, should, increase the number of successful sales or enquiries.
5 reasons to choose professional SEO
These days anyone can make a website, but there’s much more to making a successful website than using a simple template and sticking it online. Take a look at these 5 reasons why it’s best to use the professionals when it comes to SEO.
- Save time
Although it is possible to learn the necessary skills to create a great website and ensure its continued success, most business people simply don’t have the time to develop the extensive knowledge needed to do a thorough job. When you opt for professional services you can free up your time to concentrate on the core provision of your business.
- Stay in the know
Recent changes to the way Google measure where a site should be placed on search engine listings caused many high ranking sites to completely drop off the radar. Professional SEO experts keep abreast of all the latest developments from Google and other search engines to ensure that your site is set up correctly to do well in listings at all times, including making sure your site has been correctly coded during the design stages.
- Inform your progress
When you have a business website you can learn an awful lot about your customers by analysing it. Professional SEO services should include comprehensive analytics so you can find out things like which parts of your site encourage visitors to click through, where you are getting the most traffic from and how long people tend to spend browsing. Information like this can be used to inform the development of your business so you can provide a targeted service that’s more likely to lead to sales.
- Keep Current
Innovations like social media are becoming an increasingly important marketing tool for businesses but Twitter, facebook and similar are only effective if they’re properly utilised. An SEO expert will be able to determine which forms of social media are right for you, set up accounts and manage them on your behalf.
- Be Professional
Internet shoppers are incredibly savvy and if your website is badly designed or ineffective most visitors will look elsewhere rather than persevering. SEO can ensure that your site is perfectly designed to be user friendly and if a problem occurs, you can get it fixed quickly rather than spending endless hours trying to remedy the problem yourself with no guarantee of success.
Related blog articles and pages: